#121: Should You Keep It Virtual in 2021?

events fundraising marketer on a mission podcast Jun 25, 2021

Events manager Danielle Snelson says that 2020 gave nonprofits (and everyone else) permission to hold their events virtually. The question is, now that the pandemic is receding and in-person gatherings are more common, should we keep it virtual in 2021?

That’s the question I posed to her in this month’s Marketer on a Mission interview. Danielle shares that the answer depends on a variety of factors - including the size of your nonprofit, where your audience is and what you are trying to accomplish.

This is particularly true if your organization is considering a “hybrid” event with both an in-person and virtual component, which (if done right) has to be more than just streaming your live event. 

“Are we just hosting hybrid events because that’s kind of the next thing to do, or is it actually going to increase our value to the community, to our mission, to the people we serve?” she asked. “That’s something you really need to analyze.” 

In this podcast, Danielle and I discuss:

  • Why small nonprofits might want to have both an in-person event and a virtual event - but maybe not at the same time. 
  • What is needed to make a hybrid event work.
  • How to get the sponsorship you need for your event, whether it’s in-person or virtual.

Danielle has been managing events since 2007 and just before the pandemic, shifted her focus to virtual events, creating a studio that can manage and host an online fundraiser that is interactive and fun and “not just watching a Zoom.”

She’s also provided for our listeners a terrific tool for creating a sponsorship deck designed to generate support for your next event. You can access it here. 

To learn more about Danielle and her virtual event expertise, visit

Click here to listen! 

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