[New Podcast] Marketer on a Mission: Gabe Cooper of Virtuous Software. Listen now >>>

#99: New Donor Digital Marketing Funnel

In this extraordinary time, with all the extra effort it now takes to stay connected with the people we already know, it might be tempting to only focus on current donors instead of looking for new ones. 

It’s understandable. The stats tell us it takes more effort and expense to acquire new donors than to retain the people already sold on our cause. But finding and cultivating new supporters is essential - especially now when the churn rate of your active donors might be higher because of the economic fallout of COVID-19. 

When the going gets tough - like it is right now - we have a tendency to let the harder marketing tasks slip a bit and attracting new donors is one of them. 

The key is to tackle new donor acquisition in a way that minimizes your costs, but also increases the chance that you can build up a relationship before you make your first ask for funding. It’s a strategic new donor digital marketing funnel that’s been giving my nonprofit clients results, even during these difficult times.

------

Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!

Subscribe and Review in Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

 Get on Google Play (Button via NiftyButtons.com) 

Close

Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!