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#35: Marketer On A Mission: Social Media Time-Saving Tips with Brittany Jennings

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When Hand in Paw volunteer Brittany Jennings learned there was a communications position open at the nonprofit she gave her time to, she jumped at the chance. Now she leads all communications efforts for the organization, which provides animal-assisted therapy in Birmingham, Alabama hospitals and schools. This includes three social media accounts and in today’s podcast, Brittany shares her best practices and offers some advice on how to keep social media fresh and responsive without it taking over your whole day.

Highlights of my interview with her include:

  • 9:35 - What social media channels Hand in Paw uses and why.
  • 11:58 - How she creates content (and why a calendar is an essential tool for keeping you on track)
  • 22:09 - The importance of paying attention to those notification messages you get about people engaging with your social media
  • 31:00 - Some tips on how getting good pictures on your smartphone (candids and natural lighting are pluses) and why you shouldn’t get too hung up with your pictures or graphics being “perfect.”

“All of my social media knowledge is self-taught,” Brittany says, “so if you feel like ‘oh my gosh, I didn’t go to school for this, I don’t know what I’m doing’ - there is totally hope for you.”

Links mentioned in this episode:

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