#95: Marketer on a Mission: Google AdGrant Expert Steven Aguiar

advertising digital marketing donations marketer on a mission podcast Jul 17, 2020

So your nonprofit got itself a Google AdsGrant. Good for you! 

Now the real work begins. 

That’s the word from Steven Aguiar, founder of Good Goes Further and this week’s Marketer on a Mission interviewee. Steven helps nonprofits create and execute plans for digital growth using the expertise he gained while transforming marketing at MTV, The FADER, and the Players’ Tribune.

During our interview, he talks about how Google AdGrants Work and how nonprofits can receive $10,000 of in-kind advertising each month if you are a qualifying nonprofit. It’s a hugely attractive proposition, but the catch is that it’s sometimes hard to spend the money Google gifts you for your ads. It takes time and attention.

Fortunately, Steven’s got 9 Google AdGrant Maintenance Tips that you can do in 1-hour a week to keep your Google AdGrant going strong. 

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