#102: Save Time & Grief with Creative BriefsSep 27, 2020
Have you ever felt like you aren’t on the same page as the people you are creating marketing collaterals for? You spend time and effort creating a brochure or webpage or advertisement only to hear: “That’s not quite what we were looking for?”
That’s where a “creative brief” comes in, a two page (at most) document that can serve as your North Star as you develop collaterals or digital marketing campaigns and ensure that everyone has the same expectations.
In today’s episode we’ll talk about:
- What a creative brief is,
- What it should include and
- How it will take the guesswork out of your creative projects
Plus we’ve got a freebie for you to help - a creative brief template of your very own.
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