They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your next steps.
It’s also helpful to look at the bigger picture and check out reports showing overall marketing trends for the nonprofit sector. There are several good surveys and reports that come out each year and one that was just published is Kivi Leroux Miller’s 2019 Nonprofit Communications Trends Report. The report covers a wide variety of trends and finding based on a survey of almost 600 nonprofits.
In this episode, I do a deep dive into this report and distill it into my top ten key takeaways, including:
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.