#23: How To Harness The Power To Make Data Driven Marketing Decisions for Your Nonprofit

When it comes to marketing - numbers matter.

They are essential in determining how your nonprofit’s marketing efforts are doing. You keep a pulse on things like email open rates, donation dollars and engagement numbers on social media because that data helps you determine your next steps.

It’s also helpful to look at the bigger picture and check out reports showing overall marketing trends for the nonprofit sector. There are several good surveys and reports that come out each year and one that was just published is Kivi Leroux Miller’s 2019 Nonprofit Communications Trends Report. The report covers a wide variety of trends and finding based on a survey of almost 600 nonprofits.

In this episode, I do a deep dive into this report and distill it into my top ten key takeaways, including:

• The top 3 goals for nonprofit communicators
• The 4 marketing strategies nonprofits are relying on right now
• The increasing role video is playing in storytelling
• The 7 writing skills nonprofit communicators need to master

Links mentioned in this episode:

• 2019 Nonprofit Communication Trends Report

• Smart Marketing for Small Nonprofits: Episode #11: A Thank You Study That Is Doubling Donations

• The Philanthropy Centre - Thank You Study 

• M&R Benchmark Study 2018

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