#11. A ‘Thank You’ study that is doubling donations

donations donor retention marketing strategy podcast Nov 25, 2018

Have you ever wondered how thanking donors really adds up?

Like how does thanking donors factor into how often and how much a donor might give?

If so, you’re not alone.

In fact, just recently a powerhouse group of philanthropic experts from The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling donations!

And in today’s podcast, I’m sharing insights from this field-tested, data-driven report so you can make sure your end-of-year thank you’s go a long, long way to keeping and growing donor support in the coming year.

In this episode you’ll learn:

  • What to say when to make sure your thank-you’s work for and not against you
  • How to get what you need to keep donor relationships going strong
  • Why an acknowledgment plan might be more important than ever (here’s a hint: 2018 donor attrition rates are some of the highest ever at 70% and climbing….yikes!)

Links mentioned in this episode:


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