[New Podcast] Getting ‘Geeky’ with Google Analytics. Listen now >>>

#11. A ‘Thank You’ study that is doubling donations

iTunes Button (via NiftyButtons.com) Get on Google Play (Button via NiftyButtons.com)

Have you ever wondered how thanking donors really adds up?

Like how does thanking donors factor into how often and how much a donor might give?

If so, you’re not alone.

In fact, just recently a powerhouse group of philanthropic experts from The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases doubling donations!

And in today’s podcast I’m sharing insights from this field tested, data driven report so you can make sure your end-of-year thank you’s go a long, long way to keeping and growing donor support in the coming year.

In this episode you’ll learn:

  • What to say when to make sure your thank-you’s work for and not against you
  • How to get what you need to keep donor relationships going strong
  • Why an acknowledgment plan might be more important than ever (here’s a hint: 2018 donor attrition rates are some of the highest ever at 70% and climbing….yikes!)

Links mentioned in this episode:

Subscribe and Review in iTunes

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.

Click here to subscribe in iTunes!

And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.

Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.

Thank you!!

Close

Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!