#37: Don’t Offend Your Donors By NOT Doing ThisJun 08, 2019
Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.
It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.
In this episode, I discuss:
- The many benefits of surveying your donors
- Some guidelines that will help increase survey responses
- The right questions to ask (even to lapsed donors) that will give you the information you need to understand your donors better - and market your cause more effectively to them.
Relationships are always better when they are a two-way street. Surveys open the lines of communication, ensure that you are talking with your donors instead of at them.
Links mentioned in this episode:
Develop Donors Digitally - The Proven 2-week $2K-$10K Email Marketing Fundraising Formula: Online Course Coming This Fall! Sign up for early bird discounts.
Subscribe and Review in iTunes
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
Click here to subscribe in iTunes!
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.