#37: Don’t Offend Your Donors By NOT Doing ThisJun 08, 2019
Sometimes, marketing efforts for nonprofits can feel like they are conducted in a black box. Why does the same email cause one person to give generously to your cause while prompting another person to hit the “unsubscribe” link.
It doesn’t have to be a mystery. Using one of the many online survey tools, your organization can get priceless insights into what makes your donors tick - and increase the odds that you’ll be able to retain them.
In this episode, I discuss:
- The many benefits of surveying your donors
- Some guidelines that will help increase survey responses
- The right questions to ask (even to lapsed donors) that will give you the information you need to understand your donors better - and market your cause more effectively to them.
Relationships are always better when they are a two-way street. Surveys open the lines of communication, ensure that you are talking with your donors instead of at them.
Links mentioned in this episode:
Develop Donors Digitally - The Proven 2-week $2K-$10K Email Marketing Fundraising Formula: Online Course Coming This Fall! Sign up for early bird discounts.
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