E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with donors, it’s more cost-effective to keep the ones you have, but that doesn’t mean you stop acquiring new ones. You need new subscribers to grow your cause and to replace subscribers who fall...

#GivingTuesday is eight weeks away.

Last year, individuals, civic coalitions, nonprofit organizations, schools and businesses in all 50 states raised more than $380 million online in the U.S. alone during the 24-hour event, which will be Dec. 3 this year. 

It’s still possible to run a #GivingTuesday 2019 campaign that will benefit your nonprofit - regardless of your size - if you start planning now. 

In this episode, I discuss:

• The powerful story behind #GivingTuesday...

It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.

But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of...

The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?

There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this...

Raise your hand if you’d like to attract a few more donors each month?

How about if you were able to double the amount of active donors you currently have?

If you’re waving both hands in the air like they’re on fire, then let me introduce you to McKenzie Simmons, Senior Director of Mission Advancement at Cancer Support Community of Arizona.

On today’s show, as my first ‘Marketer on a Mission’ podcast guest, McKenzie openly shares how she and her...

“It’s the bigger more recognizable nonprofits that #GivingTuesday supports, not the little guys”

“It requires too much time to get things planned and promoted like #GivingTuesday suggests - seriously a 6-month campaign, we can’t do that!”

I know that’s what you’re thinking about being a part of #GivingTuesday because I’ve worked with a whole lot of small nonprofits who’ve let me know those are some of the reasons why they...

I hear from many nonprofits who struggle with marketing their fundraising events. Even the hustlers who manage to send out save the dates, email reminders, and postcards all over town often struggle to effectively capture their audience and get more people to attend their fundraising events.

If this sounds all too familiar for you, then I’ve got a couple tips and tools to share that might just make promoting and managing your upcoming fundraising event a whole lot easier, and more...

Imagine being able to offer your donors a way to consistently give to your nonprofit that’s easy to use, doesn’t break their budget, provides a steady flow of funds to your organization, and increases your retention rates.

Sounds like something out of a fairytale, right?

It’s not. Recurring donation (or monthly giving) programs can grow your nonprofit to new heights and take some of the fundraising pressure off you. Statistics are showing this is one of the fastest-growing...

Every day and in every way, you are told your nonprofit must be on social media. It’s the be all and the end all to widely promoting your cause, so they say. So you create your nonprofit Facebook page, start dishing out those tweets and posting those Instagram-worthy images.  

Now what?

Well, now you are told - get more followers. Do what you have to so those likes and retweets and shares go up. And that’s not wrong - it’s always good to grow your audience - but...

Have you ever heard of the term “black box?”

Not the fight recorder in a plane (which, interestingly enough, is actually orange), but the term describing a process or machine that’s kind of hard to understand. Computers are a great example. You can see the input; you press buttons to print out a document. You see the output; the page coming out of your printer. But what goes on in the “black box?” Most of us have no idea.

Sometimes I think donor relations is like...