#82: My Best Low Cost Email List Building New Donor Attraction Strategy

communication strategy donor attraction email marketing marketing strategy podcast Apr 17, 2020

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with donors, it’s more cost-effective to keep the ones you have, but that doesn’t mean you stop acquiring new ones. You need new subscribers to grow your cause and to replace subscribers who fall off your list, either because they unsubscribe or just stop opening your communications.

There are many ways to gather new subscribers, but unfortunately, some are not open to you right now, such as signups at events. Asking for an email address when someone visits your website is an excellent plan, but kind of passive. 

Today’s episode focuses on another strategy - offering something of value to potential new subscribers in return for their names and email addresses. These valuable guides, infographics, and reports go by many names - lead magnet, opt-in incentives - but I go with the term “freemiums.”

I’ll walk you through how to develop a freemium, leveraging the expertise you have (or have access to) and turning it into valuable content that will attract new subscribers, who can potentially be new donors.

Private Video Training by Facebook Ad Expert Liz Melville who has worked with some of the biggest names in Facebook and online marketing!

Here's what you will learn from Liz (delivered in her lovely Scottish accent): 

  • Simple 3-Step Framework for Using Ads To Promote Your Fundraising Efforts and Attract New Donors
  • How to Grow Your Audience and Build Your Nonprofit's Email List
  • The BIGGEST Mistake People Make In Running Facebook Ads, So You Don't Fall into the Same Trap!


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