Just like with donors, it’s more cost-effective to keep the ones you have, but that doesn’t mean you stop acquiring new ones. You need new subscribers to grow your cause and to replace subscribers who fall off your list, either because they unsubscribe or just stop opening your communications.
There are many ways to gather new subscribers, but unfortunately, some are not open to you right now, such as signups at events. Asking for an email address when someone visits your website is an excellent plan, but kind of passive.
Today’s episode focuses on another strategy - offering something of value to potential new subscribers in return for their names and email addresses. These valuable guides, infographics, and reports go by many names - lead magnet, opt-in incentives - but I go with the term “freemiums.”
I’ll walk you through how to develop a freemium, leveraging the expertise you have (or have access to) and turning it into valuable content that will attract new subscribers, who can potentially be new donors.
Private Video Training by Facebook Ad Expert Liz Melville who has worked with some of the biggest names in Facebook and online marketing!
Here's what you will learn from Liz (delivered in her lovely Scottish accent):
Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!
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