It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning more about it and ultimately supporting it.
But digital marketing is not just about having a website, an e-communication program and a Facebook page. It’s about creating that flow of touchpoints that uses all the digital tools at your disposal to foster a relationship. What makes it awe-inspiring is that you can build this funnel so that it’s automated. Once you set them up, your programs can nurture these new relationships over multiple platforms. And I’ve got a story to show you, step-by-step, how it’s done.
Taking the time to create automated touchpoints will help your cause reach a broader audience, connect you with people who could use your services, and ultimately build the relationships that will allow you to grow and fulfill your mission.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
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