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105: Where Did Your Donor Go

donations donor attraction donor retention fundraising podcast Oct 25, 2020

I want to help you solve the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit.

Your donation page. 

There’s a temptation to think that the conversion of a donor happens when your prospect clicks on the DONATE HERE button, when in fact that’s just the start of the process. Your donation page is the “closer” that finalizes the deal.

In this episode, we'll talk about:

  • How to easily calculate your donation page conversion rate using Google Analytics.
  • Why not having a mobile-friendly donation page can cost you.
  • How much information do you need to get in the donation process.

And I’ve got a cheat sheet for you about what is essential for your donation page - and what’s not.

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