105: Where Did Your Donor GoOct 25, 2020
I want to help you solve the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit.
Your donation page.
There’s a temptation to think that the conversion of a donor happens when your prospect clicks on the DONATE HERE button, when in fact that’s just the start of the process. Your donation page is the “closer” that finalizes the deal.
In this episode, we'll talk about:
- How to easily calculate your donation page conversion rate using Google Analytics.
- Why not having a mobile-friendly donation page can cost you.
- How much information do you need to get in the donation process.
And I’ve got a cheat sheet for you about what is essential for your donation page - and what’s not.
Rate, Review, and Subscribe on Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.