#127: 9 Things to Do Now for #GivingTuesday Success
Sep 23, 2021
Fall began this week and that can only mean one thing - it’s time to plan for #GivingTuesday.
This international day of giving, the Tuesday after Thanksgiving is always an impressive day for nonprofit organizations.
In just a few short years, #GivingTuesday has gone from a random hashtag to the biggest day in philanthropy. Last year, an estimated $2.47 billion was donated just in the US alone during those 24 hours with almost 35 million people participating in some way.
Sometimes those huge numbers make small and mid-size nonprofits a little nervous. How do we compete? Will our messages and calls for support be heard in the millions of #GivingTuesday emails, social media posts, and YouTube videos?
To put it in a nutshell - is #GivingTuesday worth it if you’re not a huge nonprofit organization?
Today I want to give you some thoughts on why participating in GivingTuesday this Nov. 30 is important regardless of your size. Plus, I’ll give you a quick list of 9 things you can do now to make this special day the successful start to your end-of-year fundraising efforts.
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