#140: 9 Tips to Get Your Emails Opened

communication strategy email marketing marketing strategy podcast Jan 06, 2022

Is email dead? No.

Is it still a good way of connecting with your nonprofit’s supporters and driving everything from event attendance to donations? Absolutely.

Will it be a little harder in 2022? Unfortunately, yes.

It’s not so much that emails won’t be a viable option this year, it’s that it will be harder to tell if you are connecting with your audience because your open rates are likely to be skewed. Fortunately, there are other ways to determine how your emails are doing.

All of this means it’s more important than ever to use best practices in your content and strategies for your subject lines.

In this tip-filled podcast, I’ll go over:

  • What’s going on with tracking open rates
  • Why it doesn’t mean email is dead
  • 9 tips to get your organization’s emails opened

Click here to listen! 

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