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#67: Your Nonprofit Can’t Ignore THIS in 2020

donations donor retention monthly giving podcast Jan 11, 2020

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Convincing you that monthly giving programs are worth doing isn’t that hard. Report after report shows that recurring donation programs have great ROI, provide a steady, predictable flow of funds for your organization and are a powerful tool in donor retention. 

But it has to be done right.

Launching a recurring donation program is more than adding a monthly giving button, announcing the option exists and hoping for the best.  

Launching a recurring donation program is more than adding a monthly giving button, announcing the option exists and hoping for the best. 

The strategy behind successful monthly giving programs involves starting small so you can test the process and then building on that success. It’s about branding. It’s about creating a community. And it’s about taking steps to make sure that this special group never feels like they’re being taken for granted just because they are subscribers. 

Listen to this podcast for insights, ideas and step-by-step marketing instruction on how to successfully launch a stellar monthly giving program - or jazz up an existing one - so it fulfills its potential for your organization!

Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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Thank you!