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#11. A ‘Thank You’ study that is doubling donations

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Have you ever wondered how thanking donors really adds up?

Like how does thanking donors factor into how often and how much a donor might give?

If so, you’re not alone.

In fact, just recently a powerhouse group of philanthropic experts from The Philanthropy Centre conducted a study on...

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Don’t Let Your Nonprofit Make This Marketing Mistake

If you’ve been reading my blog for a while, you know how much I emphasize digital marketing for nonprofit success. Whether it’s crafting the perfect donation page, writing a compelling email campaign or utilizing social media to create loyal supporters from your followers,...

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Ask! (Don’t Guess) : How Donor Surveys Help You Market Your Nonprofit with Heart, Not Hype

Have you ever heard of the term “black box?”

Not the fight recorder in a plane (which, interestingly enough, is actually orange), but the term describing a process or machine that’s kind of hard to understand. Computers are a great example. You can see the input; you press...

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What’s A Digital Marketing Funnel (and do I need one?)

 

If I were to ask you as a nonprofit leader, marketer or communicator what keeps you up at night about your work, dollars to donuts the problems of securing new supporters - and then keeping them once you’ve gotten them involved – would probably be near the top of your...

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