Major donors to nonprofits are a different breed - and it’s not only because of the size of their gifts.
Studies show that they tend to be the most consistent supporters of nonprofit organizations, giving year after year, even during economic downturns. They might have a greater feeling of ownership in your organization and are more concerned with the bigger picture. Typically, major donors aren’t just there to support this program or that initiative; they are looking to change the world.
All of this means that your outreach to this special audience is a little different than your typical marketing.
Today’s podcast includes my top tips on keeping Major Donors engaged and showing your appreciation in ways that specifically speak to them.
Also, in today’s podcast, I mentioned some stats from the amazing Gail Perry of Fired Up Fundraising, the absolute queen of strategies for acquiring and keep major donors. You can check out her website here.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.