#52: How Your ‘Thank You’ Email Can Boost DonationsSep 21, 2019
Beyond good manners, why is it important to thank people for their donations?
In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.
It’s your chance to educate them about the impact their gift will have; to make them more aware of how they, by donating to you, are helping to change the world. And every time you do - because you should thank you donors more than once during the year - you show how much you value your donors as individuals instead of just for what they do for your organization.
In this Episode:
- I discuss a study that shows a correlation between thank you messages and increased donations by the donors who receive them.
- Ways your initial thank you can turn a one-time donation into a recurring gift using “cognitive momentum”
- Fun, easy ways to thank your donors throughout the year.
It’s just one more way your email can be used as part of your fundraising toolbox.
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