#28: HOW do I build my nonprofits email list?Apr 06, 2019
The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.
To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should ask yourself - what could your nonprofit do if you had more people to contact?
There’s some right ways (and a couple of very wrong ones) to go about growing your contact list and in this podcast, I dive into the methods I know work when you want to actively pursue new subscribers to your email communications.
It doesn’t involve a little “sign up for our e-newsletter” or “join here” button at the bottom of your website. And it definitely doesn’t involve purchasing or otherwise obtaining a list from a third party, which can easily backfire on you.
Instead it’s about leveraging your expertise in a way that attracts people sympathetic to your mission and brings them (and their emails) into the fold.
Links mentioned in this episode
Smart Marketing for Small Nonprofits Episode #12: How to Get Your Emails Asking For Donations Opened
Subscribe and Review in iTunes
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
Click here to subscribe in iTunes!
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.