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#12 How To Get Your Emails Asking For Donations Opened

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Email is a mighty marketing machine, indeed!

As more and more nonprofit marketers embrace email marketing (which is awesome by the way!), there seems to be a great deal more focus on what goes into those emails instead of what can be done to get those emails opened.

And let’s face it. If no one opens your emails, it doesn’t much matter what’s inside, does it?

It’s your email subject lines that need marketing love first and foremost!  

In today’s podcast episode I’ve got 10 simple, easy and proven ways you can tweak your subject lines so that they stand out from the crowd and get the click.  

Plus some bonus information too!  

In this episode you’ll learn:

  • 10 things you can do to your subject lines to increase the odds of getting your emails asking for donations opened up!

  • What to say to those who say:
    • “email doesn’t really work for nonprofits”
    • “Emails dead, we should move on”
    • “There are too many emails in inboxes, it’s a waste of time”
  • How to get ‘email pushers’ to back off when your email marketing efforts generates a whole lot of support and they then say “send more emails and ask for more money more often!”
    • I’ve got a ‘email story’ you can share to get the point across loud and clear.  

  • And a bonus email marketing strategy that is almost always overlooked but has the power to get unopened emails clicked!

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!