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#27: How To Increase Retention With More Steady Cash Flow

development donations donor retention podcast Mar 31, 2019

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Here’s an eye-popping number - 40%.

That’s how much nonprofit monthly giving programs increased last year, and there’s no signs of this trend slowing down in 2019.

It’s easy to understand why everyone loves recurring gift programs: small donations that automatically renew make giving more manageable and convenient for your nonprofit’s supporters. Meanwhile, they provide more predictable funding and higher retention rates for heart-centered organizations.

It’s a powerful tool to let your supporters not have to weigh whether or how much to give each year. With monthly giving, it just becomes a part of their monthly budget.

But if your nonprofit has been hesitant to jump into the recurring-gift pool, I have some insights on why these programs do not have to be complicated, time-consuming or expensive. That means even the smallest nonprofit with the tiniest staffs can afford to pursue this funding development option.

And for those of you who are already using monthly giving as an option, I’ve got strategies to help you market it better and keep it fresh and productive.

Monthly giving is the big wave right now. Jump right in; I promise the water’s fine.

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