#119: How Nonprofits Can Weather a PR CrisisApr 29, 2021
Despite their good intentions (and sometimes because of them), nonprofits are not immune to PR nightmares.
Just think of the recent examples that have popped up in your newsfeed: the Girl Scouts tweet about U.S. Supreme Court Justice Amy Coney Barrett; Wounded Warriors lavish spending; MIT Media Lab’s cozy relationship with Jeffrey Epstein after his conviction on sex offender charges and the coverup that followed.
Often these PR woes are not self-inflicted. In a digital age fueled by negativity and division, it doesn’t take much for an organization to find itself on the receiving end of public criticism.
Joe McLeod, a PR pro with more than 15 years experience in reputation management, talks with Cindy in this Marketer on a Mission episode about how to prepare for a PR crisis - and how to weather the storm if your nonprofits finds itself in the middle of one.
Don’t let your organization wind up being a cautionary tale for other nonprofits. Check out these tips on what to do before, during and after a PR crisis so that it doesn’t impact your ability to fulfill your mission.
Find Joe and his brother Chad on the McLeod Communications website, or check out their “On Message” podcast.
Rate, Review, and Subscribe on Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.