Right now might not seem like the time to try to get publicity for your nonprofit.

If you are serving in an organization that’s in the middle of the pandemic storm - nonprofits that are dealing with homelessness, food insecurity, financial assistance or public health - you probably aren’t looking for earned media, because the reporters are coming to you.

But even nonprofits who are not front and center right now shouldn’t abandon outreach to the media. One of the ways we...

You know it’s just a matter of time before this question is asked by your ED or a board member.

Did you send out a press release for --such-n-such-- event, initiative, or announcement?

I didn’t see it in the paper - or hear it on the radio.

Truthfully, how does that make you feel when you’re asked that question?

Do you cringe because….

One, you didn’t send out a media release - no time and no media contacts.  

Or two, you did send out a media...

We all know the value of free publicity. Getting the word out about your nonprofit is essential for sustaining and growing your organization. It catches the attention of the public, amplifies awareness and adds credibility to the work you are doing.

The question is: How best to get the attention your nonprofit deserves in today’s fast-paced media environment?

In my 20+ years as a marketing professional, I’ve noticed this: nonprofits love the idea of getting free...