One of the most important assets your website can have is a well-developed pressroom, a virtual space that serves as a one-stop shop for information about your organization created with the media in mind.

Your pressroom will make it easier for members of the media to cover your nonprofit and it can position your group as experts on the issue you are addressing. 

In today's episode, I cover:

• What is a virtual pressroom and why it’s important
• What items should be included in...

You know it’s just a matter of time before this question is asked by your ED or a board member.

Did you send out a press release for --such-n-such-- event, initiative, or announcement?

I didn’t see it in the paper - or hear it on the radio.

Truthfully, how does that make you feel when you’re asked that question?

Do you cringe because….

One, you didn’t send out a media release - no time and no media contacts.  

Or two, you did send out a media...

Spring is traditionally the time when many nonprofits gear up their fundraising efforts. Longer days and warmer weather plus feelings of renewed energy make it a perfect time to host fundraising events.

Prime timing however is just one important factor to consider in planning a successful fundraising event.

Event marketing and promotions then takes center stage and at that point, the task list gets long….and can be pretty pricey too!

• Invitations
• E-communications
• Website...

We all know the value of free publicity. Getting the word out about your nonprofit is essential for sustaining and growing your organization. It catches the attention of the public, amplifies awareness and adds credibility to the work you are doing.

The question is: How best to get the attention your nonprofit deserves in today’s fast-paced media environment?

In my 20+ years as a marketing professional, I’ve noticed this: nonprofits love the idea of getting free...