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Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#79: How To Move In-Person Fundraising Events Online

There is one big hit that many nonprofits are facing right now - the cancellation or postponement of events that they were counting on to raise needed support to continue their missions.  

From Spring Galas, to fundraising walks and runs, notices of postponements and cancellations keep...

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#60: 5 Marketing Tips To Keep Major Donors

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Major donors to nonprofits are a different breed - and it’s not only because of the size of their gifts. 

Studies show that they tend to be the most consistent supporters of nonprofit organizations, giving year after year, even during economic downturns. They might have a...

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#54: Giving Tuesday Success Stories - You Can Do It Too!

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#GivingTuesday is eight weeks away.

Last year, individuals, civic coalitions, nonprofit organizations, schools and businesses in all 50 states raised more than $380 million online in the U.S. alone during the 24-hour event, which will be Dec. 3 this year. 

It’s still possible...

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#52: How Your ‘Thank You’ Email Can Boost Donations

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Beyond good manners, why is it important to thank people for their donations? 

In addition to the practical reason of acknowledging the gift and sending a receipt, saying thank you can be the start - or continuation - of a beautiful partnership with your benefactor.

It’s your...

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#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and...

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#50: The Emails Behind a $25K Campaign

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About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal...

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#49: Is Your Email List Fundraising Ready?

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In talking with nonprofits, I often ask them about the connection between emails to their supporters and fundraising. 

Some are hesitant - they view their email subscribers as people they only reach out to in order to keep them up-to-date on news at the nonprofit, or maybe to invite...

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#48: 3 Proven Types of $2K-$10K Email Campaigns

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When thinking of nonprofit fundraising, our minds typically go towards the classics: major events with all the bells and whistles (venue, food, drinks, live and silent auctions, raffle prizes); annual campaigns with their letters, postcards and endless followup; maybe peer-to-peer drives,...

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#39: Marketer on a Mission: Mobile Fundraising with Christy from MobileCause

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These stats kind of blew my mind.

  • 96% of all Americans own mobile devices
  • 81% are adults with smartphones
  • The average American checks their phone 85 times per day
  • 66% of Baby Boomers currently send text messages
  • Text messages have a 98% open rate
  • 90% of all text messages are read within...
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#26: Marketer On A Mission: How To Cultivate First-Time Donors with Jarrett Ransom

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Retention rules.

It’s not just that it’s cheaper to retain a donor than to acquire a new one. That’s true, but there are some other reasons as well. Jay Love, legendary co-founder of Bloomerang noted in a blog that most major gifts come after a donor has been...

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#24: How To Market Your Mission Efficiently AND Effectively

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Marketing automation has really ramped up nonprofits’ ability to reach more people more often and to keep in touch with your donors, volunteers, partners, and supporters. Even on those days when there’s no chance to make a call or send a personal missive, automation...

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#21: Marketing+Development=$50K Fundraising Success!

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You know that feeling when you hit that big fundraising goal….

- relief, excitement, wonder and joy all stirred up at once.

YEESSS, we did it!!

Thank goodness we hit the mark!

How did that happen?

Time to celebrate!

Well I can tell you without a shadow of a doubt,...

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