#90: The Power of Peer-to-Peer Fundraising in Uncertain Times

fundraising marketing strategy peer-to-peer fundraising podcast Jun 07, 2020

Right now, during this confounding and troubling time, your nonprofit has a dual role.

The first is the stated goal embodied by your mission statement. Whether you’re promoting education, fighting food insecurity, sheltering the homeless, protecting animals, raising the next generation of entrepreneurs, curing disease or providing culture to the masses, you’re helping to heal the world. 

But you’re also providing a space where people can take a stand. At a time when we feel so helpless, your nonprofit is the venue where people can take concrete action to improve our communities and our lives. A place to prove that we are better than the news of the last two weeks. 

Which is why right now might be a good time to consider launching a peer-to-peer campaign. And letting your supporters have a little more skin in the game by leading these fundraising efforts allows them to say loudly to their friends, family, co-workers and social media followers: This is who I am. This is what I value. This is how I show we are better than this. 

That can be incredibly powerful right now.

Today we’re going to talk about the nuts and bolts of creating a highly effective peer-to-peer fundraising campaign. I’m going to break it all down so that after listening to this podcast you feel confident about launching a peer-to-peer campaign for your organization right now. That you’re aware of the best practices, and what you need to do to put all the marketing pieces into motion. 


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