#85: Nonprofit Marketing after COVID-19

digital marketing fundraising marketing strategy podcast May 01, 2020

For two months now, we’ve focused on topics to help nonprofits deal with the challenges of the coronavirus, with an eye on coming out stronger on the other side of this pandemic. And in the spirit of emerging with more confidence in marketing our missions, I wanted to take a small dive into the M+R Benchmark Report. 

Because this report, released just a couple of weeks ago, is telling me that the steps we have taken during the era of COVID-19 are actually what we might want to be doing even when the threat has passed. The conclusions from this report aren’t invalidated by what we’ve been living through. They actually confirm all the good practices we’ve been preaching:

  • Leaning into email marketing and not being afraid to communicate more.
  • Practicing good email list hygiene.
  • Being creative in attracting new people to your e-newsletters and your cause.
  • And investigating new and innovative methods of reaching out - like peer-to-peer text messaging. 

So today we go over the lessons learned from more than 200 nonprofits in 2019 - and find out the results resonate even now, when things feel so different. 

Additional Resources & References:

  • Access the insights and data of the 2020 M+R Benchmark Report for 2020 here
  • For my interview with Christy Noel about the potential of text message marketing, click here. 
  • You can find my deep dive into developing freemiums as a way of growing your email list here.

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