Nonprofit Email Communications Made Easy and Effective

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our...

E-communications is your biggest asset right now in this time of social separation and I’ve talked a lot about how you need to pivot to better connect with your existing supporters, but there’s another piece of the puzzle…

Attracting new subscribers. 

Just like with...

Email is every nonprofit’s biggest asset right now. 

Your organization probably already has a robust email list that you use to connect with all of your audiences on a regular basis - financial supporters, board members, volunteers, and clients. 

And it’s where people are...

Testimonials for nonprofits can’t provide the “main meal” of your marketing messaging about your cause. By themselves, they don’t illustrate how you are meeting needs, and they don’t offer the important details concerning your programs or how they work. They...

You and your nonprofit are needed more than ever right now.

Whether you are on the frontlines of the coronavirus battle, providing basic needs as lives are being upended by COVID-19 or the fundraiser for a school that has been shuttered by the virus, you are needed.  

So now is not the...

Times of uncertainty - like the one we are all going through right now -  are exactly when your nonprofit should double down and reach out more to your audiences and supporters. 

• To clarify what you are doing. 
• To connect with your various audiences. 
• To build on the...

What the heck is content anyway?

This comes up a lot when I work with my nonprofit clients as we create their marketing strategy. Often it’s because they think content is only one thing - the written prose used in their blogs, e-communications or social media posts.

But content is so much...

Why does giving feel so good? 

Today we explore the psychology behind “neuromarketing,” why scientists believe that generosity is hard-wired into our psyches - and how nonprofit marketers can tap into and honor those altruistic impulses.

Not only that, but I’ll...

Welcome to 2020!

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.

So what is personalization? Basically,...

The end of the year is almost here and while I’m guessing you are deep into your final fundraising push for 2019, I’d like you to take a quick little break with me to think about the coming year. 

I don’t know about you, but thinking about the new year always gets...

I suspect all of us in the nonprofit sector have asked ourselves this question at one time or another: are annual reports worth it? All the time researching and writing, coming up with an engaging way to share the highlights of the past year - and that nagging feeling that no one really...

In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. 

And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at...