FREE Email Assessment

Nonprofit Email Communications Made Easy and Effective

Increase Awareness - Build Relationships - Attract & Retain Donors using email!

#74: Why Instagram Is Worth Your Nonprofit’s Time

Are you using Instagram as part of your regular social media outreach for your nonprofit? And if so,  is it a once-in-a-while thing, or a big part of your social media strategy for 2020? Or have you not taken the IG leap at all? 

Wherever you are on your Instagram journey, this podcast...

Continue Reading...
#62: Create Captivating Annual Reports Digitally

 Get on Google Play (Button via NiftyButtons.com)

I suspect all of us in the nonprofit sector have asked ourselves this question at one time or another: are annual reports worth it? All the time researching and writing, coming up with an engaging way to share the highlights of the past year - and that nagging feeling that no one really...

Continue Reading...
#51: The Data Driving Email-Based Fundraising

iTunes Button (via NiftyButtons.com) Get on Google Play (Button via NiftyButtons.com)

As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and...

Continue Reading...
#32: THE No-Cost Marketing Funnel That Gets People To Give Sooner….Not Later

iTunes Button (via NiftyButtons.com) Get on Google Play (Button via NiftyButtons.com)

It’s no secret why digital marketing is so popular for nonprofits trying to build awareness and create connections. It’s faster, cheaper and easier than many aspects of traditional marketing and it shortens the time frame between someone becoming aware of your cause, learning...

Continue Reading...
#28: HOW do I build my nonprofits email list?

iTunes Button (via NiftyButtons.com) Get on Google Play (Button via NiftyButtons.com)

The evidence shows that email communication is still a vital tool in your nonprofit’s strategy to raise awareness, retain donors and find new supporters.

To tap into the true potential for email marketing, you need to keep building your email list. It’s a question you should...

Continue Reading...
#19: 6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said.

iTunes Button (via NiftyButtons.com) Get on Google Play (Button via NiftyButtons.com)

You know how it is.

You ask a question, get an answer and then you know what to do.

That always makes things so much easier.

If you don’t ask, and don’t know exactly what to do, then it’s a bit of a guessing game.

Sometimes it works out, sometimes it doesn’t.

...

Continue Reading...
Counting Down & Measuring Up: The Marketing Power of Fundraising Timers & Thermometers

For most nonprofits, fundraising efforts really gear up in Spring.

We’ve gotten through the end of the year, done our planning for the year to come, and are ready to shake off the winter doldrums like seedlings emerging from the soil. It’s spring and fundraisers are in full...

Continue Reading...
The Marketing Magic of Matching Donation Challenges [an inspiring case study]
 

The original $5,000 contribution was an unexpected gift.

I had just sent out a digital newsletter for one of our nonprofit clients that featured a story on a new initiative they wanted to launch. Within a few hours we got a message from one of the newsletter readers. She said she...

Continue Reading...
Should Your Nonprofit #DeleteFacebook?
 

Back in 2010, Andrew Lewis, posting under the handle “blue beetle,” made an observation that floated around mostly among techies, but has become more widespread in light of the Facebook data breach scandal. Here it is:

“If you are not paying for it, you’re not the...

Continue Reading...
Using Freemiums to Build Your Nonprofit’s Email List

 

We all know the power of email in keeping our nonprofits afloat. Whether it’s raising awareness, soliciting donations, looking for volunteers or asking for advocacy, emails are the lifeblood of heart-centered organizations.

But how can you keep your email list robust with new...

Continue Reading...
What’s A Digital Marketing Funnel (and do I need one?)

 

If I were to ask you as a nonprofit leader, marketer or communicator what keeps you up at night about your work, dollars to donuts the problems of securing new supporters - and then keeping them once you’ve gotten them involved – would probably be near the top of your...

Continue Reading...
Online Marketing: Make It Personal
 

Nonprofits have an amazing number of low-cost tools available to get the word out about their heart-centered missions and generate the support they need to continue to make a difference in the world. 

Need to get a message out fast? There’s a ton of email tools that don’t...

Continue Reading...