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Welcome To The Place Where  
Nonprofit Marketing Is Made Easy


Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.

 

 

 

#19: 6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said.

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You know how it is.

You ask a question, get an answer and then you know what to do.

That always makes things so much easier.

If you don’t ask, and don’t know exactly what to do, then it’s a bit of a guessing game.

Sometimes it works out, sometimes it doesn’t.

But…... what if you knew answers to questions about where and what you should be doing when it comes to marketing your mission.

That would be awesome, right?

Well guess what? Those questions...

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Counting Down & Measuring Up: The Marketing Power of Fundraising Timers & Thermometers

For most nonprofits, fundraising efforts really gear up in Spring.

We’ve gotten through the end of the year, done our planning for the year to come, and are ready to shake off the winter doldrums like seedlings emerging from the soil. It’s spring and fundraisers are in full bloom everywhere.

And that’s part of the problem. There’s a LOT of flowers in the spring fundraising garden and it can be difficult to make sure that your particular blossom isn’t...

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The Marketing Magic of Matching Donation Challenges [an inspiring case study]

 

The original $5,000 contribution was an unexpected gift.

I had just sent out a digital newsletter for one of our nonprofit clients that featured a story on a new initiative they wanted to launch. Within a few hours we got a message from one of the newsletter readers. She said she would spread the news about the new initiative on NextDoor.com (a neighborhood outreach program) and then made an offer:

“I haven't made a pledge yet, as I've been thinking that if you wanted to...

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Should Your Nonprofit #DeleteFacebook?

 

Back in 2010, Andrew Lewis, posting under the handle “blue beetle,” made an observation that floated around mostly among techies, but has become more widespread in light of the Facebook data breach scandal. Here it is:

“If you are not paying for it, you’re not the customer; you’re the product being sold.”

Lewis wasn’t the first person to make the observation that it’s almost impossible to get something for nothing. In the 1970s, the...

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Using Freemiums to Build Your Nonprofit’s Email List

 

We all know the power of email in keeping our nonprofits afloat. Whether it’s raising awareness, soliciting donations, looking for volunteers or asking for advocacy, emails are the lifeblood of heart-centered organizations.

But how can you keep your email list robust with new recruits who will support your mission?

Let’s face it – it can be hard to get people to sign up for emails. We all know about overstuffed digital inboxes and the hesitancy to sign up for...

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What’s A Digital Marketing Funnel (and do I need one?)

 

If I were to ask you as a nonprofit leader, marketer or communicator what keeps you up at night about your work, dollars to donuts the problems of securing new supporters - and then keeping them once you’ve gotten them involved – would probably be near the top of your list.

It’s a legitimate concern. Donor acquisition can be an expensive (and time consuming) process, and every study out there indicates that donor churn is phenomenally high. Dr. Adrien Sargeant,...

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Online Marketing: Make It Personal

 

Nonprofits have an amazing number of low-cost tools available to get the word out about their heart-centered missions and generate the support they need to continue to make a difference in the world. 

Need to get a message out fast? There’s a ton of email tools that don’t cost much (and often have nonprofit discounts). Want to make a splash on your website with some visual flair? Check out Canva or PicMonkey and create great imagery without a graphic arts degree. Want...

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Make Influencer Marketing Work for Your Nonprofit

 

With so much data out there, it sometimes feels like we are drowning in information. There are SO many emails, posts, tweets and videos that it’s easy for your organization’s message to get lost.

One way to make sure your nonprofit is heard above the digital din is to engage trusted people to spread the word about your cause and the great work you are doing to make the world a better place. 

These people are known as influencers.

Although influencer marketing is a...

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Nonprofit Do's and Don'ts in the 'Facebook Zero' Era

 

It’s understandable why the folks at Facebook wanted to make a change. 

For months, there were more and more indications that people were not happy with the social media behemoth – or at least not happy when they were on it. Here’s a few examples:

  •  There were grumblings that Facebook had been used as a tool by bots and villainous actors who were manipulating your News Feed with fake news to sow discontent.
  • People on Facebook were becoming impatient...
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Facebook Isn't Dead, But You Need to Go Live

 

To misquote Franklin D. Roosevelt, January 11, 2018 is a date that will live in Facebook infamy.

It’s the day Mark Zuckerberg and the gang on Hacker Way announced that there was going to be a bit of a tweak to the Facebook algorithm. Well, maybe more than a tweak.

In a 553-word post, Zuckerberg said that Facebook wanted to make sure that being on the social media platform was a meaningful experience for people; the whole point of Facebook was to help us stay connected to...

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!