#123: 5 Ways To Draw People To Your Cause

communications content creation marketing strategy podcast Aug 06, 2021

Engagement is the marketing version of the Holy Grail for nonprofits. Its goal: to get people to notice you, interact with you, and, ultimately, support you.

It’s what all organizations want, but with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition out there. Which raises the question: How do you stand out from the crowd?

In this podcast, I talk about 5 ways to draw people to your cause. Some of these tips are geared towards winning new supporters, while others are about re-engaging the people who already know you. 

Things like:

  • A new way to look at the value of your nonprofit.
  • How to encourage your audience to have a two-way conversation with your nonprofit.
  • Why it’s not a bad thing to show a little personality.

Three of these tips are designed to help you create compelling content; two are about style, and I hope at least one or more will inspire you and get your creative juices going. 

Ready to hear more?

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