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#61: 2020 Social Media Marketing Motivation

marketing strategy podcast social media Nov 23, 2019

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Social media has become so ingrained into our daily lives (and marketing plans) that we often just keeping plugging along with our posts and tweets and Instagram shots because it’s what we are expected to do, instead of treating it as a powerful outreach tool for our nonprofits.

To give you some social media marketing motivation for the upcoming year, today’s podcast does a dive into what’s trending in social media, what you need to be on the lookout for and what you can just let go of. 

Remember, like everything else in the nonprofit marketing and communications sphere, one size does not fit all. You need to make decisions about where and how you spend your time and talent in social media so that it works for you. But there are some truisms that apply to everyone! 

In today's podcast, we explore:

  • The stats and facts for various platforms that will help you determine which ones are a fit for your organization that you use now, which ones you might want to explore in 2020 - and which ones you can just forget about.
  • The new reasons why quality content is still king, and how they’ll affect what you share on social media.
  • What UGC is and why it’s worth pursuing for your social media platforms. 
  • Why you can’t just “set and forget” your posts.

Towards the end of the podcast, I chat about a couple of recent changes at Facebook at Instagram and the exciting news that IG is allowing you to have a permanent “donate” button on your profile. Here’s the promised link on how to do that.

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!