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Nonprofit Marketing Is Made Easy
Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.
#93: How To Mobile Optimize Your Nonprofit’s Marketing
Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.
But, really, it’s so much more.
With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and...
#39: Marketer on a Mission: Mobile Fundraising with Christy from MobileCause
These stats kind of blew my mind.
- 96% of all Americans own mobile devices
- 81% are adults with smartphones
- The average American checks their phone 85 times per day
- 66% of Baby Boomers currently send text messages
- Text messages have a 98% open rate
- 90% of all text messages are read within 3 minutes of being sent
They more than make the case about the potential and power of mobile marketing for nonprofits these days.
So I asked an expert to help us learn more.
Christy Noel, Vice...
