These stats kind of blew my mind.
- 96% of all Americans own mobile devices
- 81% are adults with smartphones
- The average American checks their phone 85 times per day
- 66% of Baby Boomers currently send text messages
- Text messages have a 98% open rate
- 90% of all text messages are read within 3 minutes of being sent
They more than make the case about the potential and power of mobile marketing for nonprofits these days.
So I asked an expert to help us learn more.
Christy Noel, Vice...