#93: How To Mobile Optimize Your Nonprofit’s Marketing
Jun 28, 2020
Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.
But, really, it’s so much more.
With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and scan, images that are not so intricate that they lose power on the small screen, and abbreviated links.
In short, it’s about how your nonprofit can make its biggest impact when the communication platform is measured in pixels instead of inches.
This is a philosophy that extends to almost every part of your digital presence - from your site to your emails to your text messages and social media, and this podcast covers all aspects of what you need to do to be “mobile-friendly.”
Throughout the episode, I mention several tools that can help. Here they are:
- My episode on SEO.
- WebFX’s explanation of the Flesch-Kincaid readability score and
- Its tool to measure the readability of your text.
- The Co-Schedule Email Subject Line tool.
- Google’s mobile-friendly test
- The Bit.ly service to shorten links.
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