#93: How To Mobile Optimize Your Nonprofit’s MarketingJun 28, 2020
Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.
But, really, it’s so much more.
With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and scan, images that are not so intricate that they lose power on the small screen, and abbreviated links.
In short, it’s about how your nonprofit can make its biggest impact when the communication platform is measured in pixels instead of inches.
This is a philosophy that extends to almost every part of your digital presence - from your site to your emails to your text messages and social media, and this podcast covers all aspects of what you need to do to be “mobile-friendly.”
Throughout the episode, I mention several tools that can help. Here they are:
- My episode on SEO.
- WebFX’s explanation of the Flesch-Kincaid readability score and
- Its tool to measure the readability of your text.
- The Co-Schedule Email Subject Line tool.
- Google’s mobile-friendly test
- The Bit.ly service to shorten links.
Subscribe and Review in Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.