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#93: How To Mobile Optimize Your Nonprofit’s Marketing

Once upon a time, “mobile-friendly” just meant one thing: making sure your website and emails were on templates that were responsive so that they looked as good on a smartphone as they did on your desk or laptop.

But, really, it’s so much more. 

With more than half of all Internet users accessing websites, emails and more through their phones, it’s also about making sure your content is tight and easy to consume. That means text that’s easy to read and scan, images that are not so intricate that they lose power on the small screen, and abbreviated links. 

In short, it’s about how your nonprofit can make its biggest impact when the communication platform is measured in pixels instead of inches.

This is a philosophy that extends to almost every part of your digital presence - from your site to your emails to your text messages and social media, and this podcast covers all aspects of what you need to do to be “mobile-friendly.”

Throughout the episode, I mention several tools that can help. Here they are:

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Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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Checklist + Samples to make sure your donation page has all the essential elements needed to convert and collect donations!