SEO can be a bit of a beast. But it’s oh-so-necessary if you want your website to come up higher when someone does a search on Google for your cause.
Today’s podcast is a primer on SEO - what it is, what it does and what you can do about it.
Optimizing a website and understanding inbound links, outbound links, keywords and the like is actually a full-time job at some places. Or you’ll have organizations that pay $100 or $400 or even more each month to improve their SEO and search results. It’s that big of a deal.
But, I know that as a nonprofit, the likelihood that you have that kind of time or money is somewhere between slim and none. So I wanted to offer you some easy, low-hanging fruit in the SEO world that you can do yourself.
I also mention Neil Patel, a guru in the SEO world, and to check out his expert advice on SEO at neilpatel.com, or even better, his awesome YouTube Channel where he posts new videos three times a week.
Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity and camaraderie as you do what you do to make the world a better place!
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
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