On this very special day when we celebrate the great civil rights leader, the Reverend Dr. Martin Luther King Jr., I wanted to talk about how much Dr. King’s work has to show us about how we communicate our mission and our vision as organizations that are looking to change the world and make it a better place.
As the cartoonist and blogger Hugh MacLeod once noted, selling on item on TV via advertising is marketing, but so is the “I Have a Dream” speech. And there...
In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones.
And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at little to no cost, other than the time you take to do it.
Today’s episode covers three key aspects of your nonprofit's content:
What do Aesop, Harry Chapin, and Stephen King have in common?
They are all awesome storytellers. The ideas and themes they impart stay with you because of the tales they weave:
When telling your nonprofit’s story - in a speech, on your website or even as part of a grant proposal – there’s a temptation to stick with statistics. How many people you’ve helped, how much you’ve raised, how far you’ve come – your organization has made progress and you’ve got the numbers to prove it!
Don’t get me wrong, you should be super proud of your organization’s success and those statistics are worth...