#56: How Your Nonprofit Can Leverage Content

communication strategy content creation marketing strategy podcast storytelling Oct 19, 2019

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In the nonprofit marketing world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. 

And content creation has amazing ROI - it’s something that you (or a talented volunteer) can develop at little to no cost, other than the time you take to do it. 

Today’s episode covers three key aspects of your nonprofit's content: 

  • how to audit what you have to make sure it is current and fresh; 
  • how to create new content (even if you feel there are no new ways to tell your story);
  • and how to leverage that content throughout all your platforms to make sure you reach your target audiences and continue the process of building trust and credibility.

During the podcast, I talk about a brainstorming guide that can help you create new ways to talk about your organization and help you identify stories that you didn’t even realize would create good content. Click the button below to download this free guide.


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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.

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And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.

Thank you!!