Welcome To The Place Where
Nonprofit Marketing Is Made Easy
Here you'll find tips, tools, and inspiring examples to power your nonprofit's marketing efforts and generate the awareness and support you need to fulfill your mission.
#76: Need Bigger Sponsorships? Try This.
I often get asked whether smaller nonprofits really have a chance when they try to secure corporate sponsorship for their cause, that kind of deep-pockets support that can be transformative for a nonprofit.
These nonprofits often compare themselves to larger organizations, which often have a dedicated development staff pursuing big grants and gifts. “How can my cause compete?” they ask.
Starting out you might want to begin with smaller, more local levels of...
#29: My Inside Secrets to Getting Money To Market Your Mission ($5K-10K!)
How many times have you heard this OR even said it yourself - we don’t have money for marketing.
My answer is ALWAYS, oh yes you do.
And it doesn’t come by way of pressuring anyone into ‘finding’ the dollars in their tight budgets to market their mission.
Instead, it’s about leaning into a value-proposition process that can very well amount to thousands of dollars of marketing support for your nonprofit.
I’m not kidding. $5,000 to $10,000 of...
How Smart Marketing Can Secure Sponsorships
When it comes to event sponsorships, be sure to communicate what’s in it for them!
It’s almost time for the fall fundraising season, and you’re likely already hard at work trying to plan, budget and, of course, secure sponsorships. That last one can be the most difficult tasks for nonprofits to accomplish, but it’s a necessity if you don’t want to pay out of pocket for the resources you need to actually raise money for your programs. The more sponsorships...
Going Where the Money Is: Why Your Nonprofit Should Be Increasing Corporate Partnerships
Back when the federal Tax Cut and Job Act was being debated late last year, a lot of concerns were raised about how the massive tax reform would affect fundraising efforts for nonprofits.
The main concern was over the change that essentially led to the doubling of the standard deduction on tax returns.
While an increase in the standard deduction benefits taxpayers, meaning they have more money to donate, the change is likely to reduce the number of individuals or couples...
Become a Sponsorship Master
How to Build Corporate Donations into $5K - $500K+ Partnerships for Your Nonprofit
Your nonprofit needs exposure and income like a garden needs sunlight and water.
Without it, your mission will falter. Limited exposure hides your cause in the shadows, unable to generate the engagement you need with the people who require your services. And if your nonprofit can’t be seen, it can’t engage those who want to support your nonprofit and shower it with their...
