#76: Need Bigger Sponsorships? Try This.

marketing strategy podcast sponsorships Mar 14, 2020

I often get asked whether smaller nonprofits really have a chance when they try to secure corporate sponsorship for their cause, that kind of deep-pockets support that can be transformative for a nonprofit.  

These nonprofits often compare themselves to larger organizations, which often have a dedicated development staff pursuing big grants and gifts. “How can my cause compete?” they ask. 

Starting out you might want to begin with smaller, more local levels of support. But don’t count bigger corporations out. Why?

Because supporting you gives them two amazing things: 

  1. A pretty inexpensive way of marketing their company. 
  2. A chance to show they are a good corporate citizen.

Don’t undersell that last point. According to a 2018 survey, American consumers are more likely to patronize companies that they consider responsible and caring. And part of the way those companies demonstrate those desirable qualities is by supporting causes like yours. 

Today’s episode is all about how to pursue both kinds of business sponsors - your Mom and Pops around the corner, and the large corporations who might not even be based in your local area - but are perfectly aligned with the good work you are doing.



Subscribe and Review in Apple Podcasts

Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

Click here to subscribe 

And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

 Get on Google Play (Button via