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#66: Want Better Email Open Rates in 2020? Make It Personal.

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Welcome to 2020!

One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication.

So what is personalization? Basically, it’s taking what you know about your audiences and leveraging that information to make your emails more personal. The simplest version of personalization is using a person’s name in the email...

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