#16 How NOT to Lose 81% (today’s average) of Your New Donors

communication strategy donations donor retention fundraising marketing strategy podcast Jan 13, 2019

You work way too hard to lose 81% of your new donors.

That’s the average today, and I say no way!

In today’s podcast episode I’m sharing three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.

It’s a three step communication process that includes:

  • How to best welcome and thank new donors
  • Share the impact of your organization
  • Get them connected to your larger community of supporters (which is super important!).

It’s again smart marketing to the rescue, and I know you’ve got this!


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