#16 How NOT to Lose 81% (today’s average) of Your New DonorsJan 13, 2019
You work way too hard to lose 81% of your new donors.
That’s the average today, and I say no way!
In today’s podcast episode I’m sharing three very specific new donor communication strategies that I’ve used to help nonprofits keep between 45%-60% of their new donors.
It’s a three step communication process that includes:
- How to best welcome and thank new donors
- Share the impact of your organization
- Get them connected to your larger community of supporters (which is super important!).
It’s again smart marketing to the rescue, and I know you’ve got this!
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