#98: What To Do Before, During & After Your Facebook Live

communication strategy digital marketing marketing strategy podcast website Aug 16, 2020

Live interactive video is simply part of the world we live in right now. For most - if not all - of us, it’s the main way we are connecting on both a personal and professional level. Just how many Zoom calls were you on this week? :-)

Which probably means that you’ve become a lot more comfortable with being on camera and live. So why not turn this new-found confidence into another way to get the word out about your nonprofit.

Today’s episode is all about best practices you should do before, during, and after a Facebook Live to ensure that your on-camera time serves your organization in the best possible way, and that you leverage that work across multiple platforms. 

From determining what you’d like to talk about to post-taping tweaks, these are tips that will make your Facebook Live more effective and engaging. Mostly these are strategic approaches, not the techie stuff. For a good “how to” guide for the technical side of going live, I recommend Facebook’s own guide:


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