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#51: The Data Driving Email-Based Fundraising

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As smart marketers, you know there are a lot of marketing options for your nonprofit to consider - for outreach, for advocacy and to engage supporters. Your job is to find what works best, is most efficient and delivers the best results. 

It will always mean experimentation and evolving your approach. You’ll need to try and try again to find what works. But there are ways to minimize the risk, the time, and the sheer frustration as you discover what has the most impact for your nonprofit.

That’s where data comes in. And in today’s podcast, we drill down on the data from several highly respected sources on email marketing, and very specifically email fundraising. 

Whether it’s M+R’s latest Benchmark report, Classy’s State of Philanthropy, or the 2018 Global Trends in GIving Report, each shows part of the overall fundraising environment out there and how it can be put to work for your noble cause. 

I’ve got links to all three below, but to hear about the main takeaways, just click on the podcast. And I promise I won’t just be throwing numbers at you - my goal is to give you the benefit of more than 20 years of nonprofit marketing to share with you not only what the numbers are, but what they mean and how they could affect your nonprofit.

By the way, if your head is spinning just at the idea of using email marketing as a fundraising tool, I get it. 

There are a lot of crazy nuances around email fundraising campaigns. 

Which is exactly why I’m hosting a brand new masterclass. I’ll be giving you three behind-the-scenes secrets to successfully fundraise by email in 2019 and beyond. 

I’ll show you how to create and implement an email campaign fundraising process without the overwhelm and confusion. 

Go to cindymaymarketing.com/masterclass to sign up - make sure you reserve your spot because I will be doing this class LIVE only.

Links Mentioned in the Episode:

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Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.

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