#108: Marketer on a Mission: Anne Stefanyk of Kanopi Studios -- Top 10 Performance Tips for Your Nonprofit’s Website
Nov 14, 2020
You’d never buy a house and neglect to do the maintenance, right?
Website agency founder and CEO Anne Stefanyk of Kanopi Studios, this week’s Marketer on a Mission, says you should treat your nonprofit’s website the same way.
You’ve spent a lot of time and money creating that online presence and it should last you at least 10 years, she says, as long as you do the maintenance.
Or, to put it another way, the launch of your website isn’t the end of the story; it’s just the beginning.
That maintenance can take lots of forms from security updates to SEO optimization to powerful content. But it doesn’t need to be overwhelming. In this podcast, Anne breaks down the top 10 things you should be doing to maximize the performance of your nonprofit’s website.
You'll learn:
- How Google rewards you for a fast loading site (and ways to fix yours if it’s slow)
- Why you need to think like your audience when determining everything from blog content to keywords, and how to do that.
- What in the world terms like “heatmapping” and “WYSIWYG” mean and how you can use them to optimize the layout and design of your nonprofit’s website.
It’s a powerhouse session full of actionable items that you or your team can implement.
Throughout the episode, Anne refers to several free or low cost online tools that can help you assess your website’s performance and give insights on what’s working - and what isn’t.
And be sure to check out Kanopi Studios too!
Anne and her team are doing some pretty amazing work in the world.
Rate, Review, and Subscribe on Apple Podcasts
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
Thank you!
PS. Be sure to join the Smart Marketing for Small Nonprofits Podcast community - Facebook group. Click here to join the conversation.