#86: Marketer on a Mission: Liz Willits of Aweber

To paraphrase the old Virginia Slims campaign, email has come a long way, baby. 

Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address. 

From personalization to automation to segmentation, each technological advance of an email platform like Aweber, Constant Contact, MailChimp, and the like means that you can target your emails and make sure that the right message gets to the right people at the right time. 

And that’s at the very core of what smart marketing is. 

One of the experts from a company that has pioneered these tools is my guest on the podcast. Through her highly-rated webinars, online courses and speaking gigs, Liz Willits of Aweber has taught hundreds of thousands of small business owners, entrepreneurs, and nonprofit professionals how to successfully use email, so that people click and convert.

In our conversation, Liz shares her wisdom, including:

• How segmentation can result in higher open and click-through rates when done correctly.
• Why sending to smaller targeted lists can help your nonprofit earn trust with email subscribers. 
• The role testing plays in making sure your communications continually improve.

During our conversation, we talked about several presentations Liz has made and, as promised, here are those links:

• Fisher Center for Alzheimer's Research Foundation Customer Success Story
• Webinar: 10 Simple ways to segment your emails and increase opens, clicks and sales
• Blog: 23 ways to tag and segment your subscribers in AWeber

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