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#86: Marketer on a Mission: Liz Willits of Aweber

To paraphrase the old Virginia Slims campaign, email has come a long way, baby. 

Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address. 

From personalization to automation to segmentation, each technological advance of an email platform like Aweber, Constant Contact, MailChimp, and the like means that you can target your emails and make sure that the right message gets to the right people at the right time. 

And that’s at the very core of what smart marketing is. 

One of the experts from a company that has pioneered these tools is my guest on the podcast. Through her highly-rated webinars, online courses and speaking gigs, Liz Willits of Aweber has taught hundreds of thousands of small business owners, entrepreneurs, and nonprofit professionals how to successfully use email, so that people click and convert.

In our conversation, Liz shares her wisdom, including:

  • How segmentation can result in higher open and click-through rates when done correctly.
  • Why sending to smaller targeted lists can help your nonprofit earn trust with email subscribers. 
  • The role testing plays in making sure your communications continually improve.

During our conversation, we talked about several presentations Liz has made and, as promised, here are those links:

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Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

Thank you!

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