To paraphrase the old Virginia Slims campaign, email has come a long way, baby.
Gone are the days of sending a generic email blast to everyone on your list, just because you had their email address.
From personalization to automation to segmentation, each technological advance of an email platform like Aweber, Constant Contact, MailChimp, and the like means that you can target your emails and make sure that the right message gets to the right people at the right time.
And that’s at the very core of what smart marketing is.
One of the experts from a company that has pioneered these tools is my guest on the podcast. Through her highly-rated webinars, online courses and speaking gigs, Liz Willits of Aweber has taught hundreds of thousands of small business owners, entrepreneurs, and nonprofit professionals how to successfully use email, so that people click and convert.
During our conversation, we talked about several presentations Liz has made and, as promised, here are those links:
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