#50: The Emails Behind a $25K Campaign
Sep 07, 2019About this time last year, a client of mine got some wonderful news. It had won a contract to run the region’s animal shelter. Now it could put into practice all of the things it wanted to see in a local animal shelter - a shift from “animal control” to “animal care”; initiatives that would increase adoptions and reduce surrenders; programs that would ensure that no animal lost its life because of a lack of space, funds or because the animal had a disease that was treatable.
But, now that it had won the contract, it needed to get the new shelter up and running in about 90 days. YIKES.
They needed a low-cost, high impact fundraiser to help supplement the funding they would receive under the contract. Something that would help defray the costs of things like food, beds, dog and kitty toys, and much more.
Today’s podcast is the story of how they were able to raise more than $25,000 in just 10 days without a major event, mailers or anything else they didn’t already have on hand.
How did they do it? Email.
Take a listen as I give you a step-by-step behind the scenes account of how a successful fundraising email campaign helped launch a new animal shelter.
Subscribe and Review in iTunes
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
Click here to subscribe in iTunes!
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.
Thank you!!