Ever hear this one: “Do what you do best and partner for the rest.”
It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to forward your mission, energize your base and increase your reach.
Janice Sweeter, Strategic Communications Professor at Northern Arizona University in Flagstaff, Arizona, did her dissertation on how nonprofits can collaborate and succeed together.
Janice is a teacher, a leader, and a master communicator. Before her teaching career, she worked in the nonprofit sector as a marketing and advertising professional. She graduated second in her class at the doctoral program in Journalism and Mass Communications at the Walter Cronkite School at Arizona State University. She is, in short, the real deal!
While she’s an expert in public relations, advertising and new media, she has a special place in her heart for “collabs.”
On the podcast, she shares the insights she gained from her marketing work with the Actors Theater. It was there she discovered the CALL model, or how communication, alliance and leadership attract leverage.
“There’s just something about that sense of wanting to do bigger, to do more than just for your own personal interest, that gives this huge platform, this huge opportunity to really do good in the world,” she says.
Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
And if you’re feeling extra motivated, I would be very grateful if you left me a review over on iTunes, too.
Reviews help other nonprofit leaders, marketers, communicators and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you.