#22: Marketer On A Mission: Nonprofit Collaborations with Janice Sweeter

communication strategy marketer on a mission marketing strategy podcast Feb 23, 2019

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Ever hear this one: “Do what you do best and partner for the rest.” 

It’s not just a nice turn of phrase. It captures one of the true superpowers of nonprofits - collaboration. Today’s Marketer on a Mission is an expert on how to use collaborations to forward your mission, energize your base and increase your reach.

Janice Sweeter, Strategic Communications Professor at Northern Arizona University in Flagstaff, Arizona, did her dissertation on how nonprofits can collaborate and succeed together.

Janice is a teacher, a leader, and a master communicator. Before her teaching career, she worked in the nonprofit sector as a marketing and advertising professional. She graduated second in her class at the doctoral program in Journalism and Mass Communications at the Walter Cronkite School at Arizona State University. She is, in short, the real deal!

While she’s an expert in public relations, advertising and new media, she has a special place in her heart for “collabs.”

On the podcast, she shares the insights she gained from her marketing work with the Actors Theater. It was there she discovered the CALL model, or how communication, alliance and leadership attract leverage.

“There’s just something about that sense of wanting to do bigger, to do more than just for your own personal interest, that gives this huge platform, this huge opportunity to really do good in the world,” she says.

Links mentioned in this episode:

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