#19: 6,057 Donors Surveyed. What To Do To Increase Giving Based On What They Said.
Feb 03, 2019
You know how it is.
You ask a question, get an answer and then you know what to do.
That always makes things so much easier.
If you don’t ask, and don’t know exactly what to do, then it’s a bit of a guessing game.
Sometimes it works out, sometimes it doesn’t.
But…... what if you knew answers to questions about where and what you should be doing when it comes to marketing your mission.
That would be awesome, right?
Well guess what? Those questions have been answered.
Over 6,000 donors answered a bundle of questions in the 2018 Global Trends Giving Report that tell us how they prefer to give and engage with their favorite causes and charitable organizations.
It’s priceless marketing insight - like the guiding light of the North star telling us where we need to be showing up, and what we need to be doing to make people comfortable and confident enough to give generously - seriously, it’s that good!
So I rolled up my sleeves and did a deep data dive on all this juicy information - just so I could share with you the key findings that answer the questions about how and where you should be marketing your mission to connect with as many people as possible, and in a way that gives them what they want, need and expect to support your good cause.
In this episode I share some of the reports key findings, like:
- Where donors are most inspired to give
- How donors prefer to give
- What kind of gifts are most popular, and therefore you should be offering
- How donors prefer to be acknowledged and thanked
And so, so much more!
I can’t wait for you to have these answers to your marketing questions, (coming directly from over 6,000 donors!) so that you can power-up your marketing efforts with clarity in confidence to make the greatest impact possible. YEEESSS!!!
Links Mentioned in the Episode:
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