#111: Your Low Cost Marketing Options for 2021Dec 12, 2020
We all know the importance of marketing your nonprofit.
It is your main pipeline to clients, advocates, volunteers, and donors. It’s what makes the connections possible and enables your organization to do the good it does in the world. That’s why smart marketers make the case for their marketing budgets, which are often the first on the chopping block during the hard times.
Realistically, however, there are times that the dollars just aren’t there. And with the double whammy of COVID-19 and economic distress in 2020, many charitable organizations are looking at less available funds as we head into the New Year.
Today’s podcast focuses on some of the no-cost or low-cost ways to make your nonprofit marketing more powerful in 2021, allowing you to stretch your budget while still having an impact.
Resources mentioned in this episode:
- Email Marketing Metrics Snapshot
- 5 W Formula for Clarifying Your Nonprofit’s Message
- Testimonials As Easy As 1-2-3
- How to Pitch Your Nonprofit
- Nonprofit Press Room Set-Up Checklist
- Marketer Mission Interview with Steven Aguiar on Google AdGrants
- Google My Business
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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world.
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