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#89: What Draws People To Your Cause?

communication strategy marketing strategy podcast May 31, 2020

As we tentatively make the shift from crisis response to economic recovery, it’s time for nonprofits to get back to the basics of building relationships with their audiences. 

And that means working on building relationships and some variation on that dreaded term “increasing engagement.” Engage more donors, have more engaging content, build more engagement strategies. 

What the heck does it all really mean? Why is it so important? And how do you do it?  

Today’s episode dives into actionable strategies your nonprofit can take to attract attention, draw people to your cause and ultimately get them to support your nonprofit with their talent, time or treasure.

Highlights include:

  • Content is king and that’s why you need to crown a Content King or Queen for your organization.
  • Why some “baby step” calls to action will solidify your relationships with new followers.
  • How to make things simple for your potential supporters when you make your big ask for support.

Content creation is the foundation for building your relationships and increasing engagement. If you need to come up with ideas for content that will captivate, download my brainstorming workbook below with the questions that will trigger great ideas.

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Connect with our Smart Marketing for Small Nonprofits Community for a greater sense of joy, creativity, and camaraderie as you do what you do to make the world a better place!

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Are you subscribed to my podcast? If not, I want to encourage you to subscribe today. I don’t want you to miss an episode. They are each designed to help you take immediate action on the most important nonprofit marketing strategies that will help you move your mission forward so you can accelerate the growth of your organization and create the impact you most want in this world. 

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And if you’re feeling extra motivated, I would be very grateful if you left me a review too. 

Reviews help other nonprofit leaders, marketers, communicators, and fundraisers find my podcast so we can all move our missions forward with love and respect for the work we all do in making the world a better place. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what the most helpful part of the podcast was for you. 

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