#88: What Your Nonprofit Needs To Make It Through This Rocky Recovery

communication strategy marketing strategy partnerships podcast May 23, 2020

As we slowly (and safely) emerge from the shadow of this pandemic, there’s a big question facing us: 

What is the world going to look like for our clients, our supporters and our nonprofits?

There has been a lot of gloom and doom - about the length of this crisis, about our economy’s ability to recover, and about whether nonprofits will be able to survive these changes. Loss of revenue, loss of volunteer hours, cancellations of major fundraisers are all a very legitimate reason for concern. But I also worry about something else: a crisis of confidence.

Lacking that confidence can be as damaging to your organization as the very, very real challenges posed by both coronavirus and the economic fallout that followed the disease.

So today I want to share five things in particular that I think you need to make sure you don’t underestimate. Things you need to consciously  think about, keep top of mind and work at having confidence in as we go through this rocky period of recovery.


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